Business owners can be hesitant to rebrand as they will be changing their logo, colours, fonts and possibly a website and packaging which isn’t an easy decision to make. But your branding is one of the most important assets in your business. It’s what sets you apart from your competitors and positions you in your market to attract your ideal customer. If you feel your branding isn’t working for you, then it might be time for a rebrand. Today, I am going to share 5 signs that will help you make the decision as rebranding is a big investment!
I have worked with Sal from Root 2 Tip since 2020 to rebrand her afro curly hair brand, products & website. I work monthly on brand & marketing material & new packaging.
If you’ve found that you’re not attracting your ideal customer or you’re wanting to appeal to a new audience then you should consider a rebrand. To draw in your ideal customer, you need to sit your business in a market that appeals to that person and a fresh new look might just be exactly what you need to achieve this.
Businesses are always evolving. There is a guarantee after a few years in business, you’re going to be making changes. Maybe you’ve increased your prices, you’re offering new services or you’ve expanded to a team. Your branding may not reflect these big changes and you may want to rebrand so you can reposition yourself in the market.
A rebrand doesn’t always necessarily mean drastic changes too. A brand designer can help go through the strengths and weaknesses in your current branding and decide what should be taken forward to reflect the changes in your business.
Starting a business is costly and at the time, you may not have had the funds to invest in a professional branding. But if you are now in a position to invest in innovative brand design, then seriously consider it. This rebranding will be a fresh start for your business and it will allow you to re-engage with your current customers and attract new customers.
If your current brand was designed based on trends at the time, then it might be time for a rebrand. Design trends change so quickly and what seemed like a cool font 10 years ago, might not be now! A lot of your competition at the time might have also jumped on these design trends and now you’re in a situation where you’re blending in. You need to stand out from your competitors and refreshing your brand will allow you to do so.