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When you are branding your business, it is important to keep in mind how it will be perceived by others. If your branding choices make you look unprofessional, it can reflect negatively on your business. There are many branding mistakes that can make you look unprofessional. Here are some of the most common that should be avoided:
Your brand should be more than just a logo. It should encompass everything from your company culture to your values and mission. If you don’t have a clear brand, it will be difficult to convince people to take your brand seriously and you will come across as unprofessional and confusing to potential customers.
A well-designed logo and website are worth the investment, as they will be the first things potential customers see when they learn about your company. Find a brand designer that can work with you to create everything from a Primary Logo to deciding your font choices. It’s a huge investment and it’s so beneficial for business growth.
If you’ve invested in professional brand identity, it’s important to stick to it. This means using the same colours, fonts, and imagery in all of your marketing and communications. If your branding is inconsistent, it will make you look unprofessional and untrustworthy. If you make sudden changes without explanation, you’ll only confuse your audience and damage your credibility.
If you worked with a brand designer to create your branding, they should have provided you with brand guidelines. Make sure to stick to this whenever you make assets & choices within your brand. If you haven’t got a brand guidelines, try and make one yourself, this document will be helpful to keep all future assets consistent.
The images you use in your branding should be high-quality and professional. Blurry or low-quality images will make your brand look unprofessional.
There are lots of websites that allow you to purchase stock photography that can be used throughout your business. Some examples of these are Shutterstock or iStock. If your budget is limited, Pexels & Unsplash are fantastic websites for free stock photography that can be used freely throughout your business.
If you’re a product based business, make sure you invest in professional photography.
Social media is a great way to connect with potential and current customers, and it’s also a powerful marketing tool. If you’re not active on social media, you’re missing out on a valuable opportunity to build your brand and reach a wider audience.
Make sure you have a presence on the major platforms such as Facebook, Twitter, and Instagram. It allows you to connect with customers from each corner of the world.
Canva is a fantastic tool for business owners with very little design experience as it allows you to purchase pre-made social media templates that can be changed to suit your brand – check out my shop to browse Canva templates I create for Instagram.
Create a free Canva account or try out Canva Pro to access their premium features and content!
Avoiding these common branding mistakes will help you create a professional image that will resonate with customers and help you grow your business. Branding is an investment and if you feel you’re ready to take that next step in your business, get in touch via my enquiry form. and we can schedule a chat!
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