One of the first things to think about when starting a new business is your branding. Branding is the foundation of your business and shouldn’t be overlooked if you want your business to succeed.
As a professional brand designer based in the uk, I’m going to share some insight into what professional branding can do for your business.
If you already have a business, you probably have a brand but you might be thinking “This branding isn’t working for me or my business”, and therefore need a rebrand.
Branding is your business’ personality. Essentially, it is a cohesive set of strategically chosen & designed; logo variations, colours, font types & brand marks that allow you to become recognisable. These visual elements are designed to attract your dream customers & clients.
As you begin to develop your business, you might invest in a website, stationery, products, packaging or uniforms and having this visual brand identity will make sure that the design elements are consistent and recognisable throughout.
When it comes to your business, first impressions are very important! It’s the very first thing a customer will encounter and if you don’t have a strong brand identity, you might unknowingly turn that customer away! If you choose to work with a brand designer, they will create every element of your brand with your target audience in mind.
Over 80% of consumers say they need to be able to trust a business before committing to a purchase. That’s why your branding is designed to create an experience between your business and your customers. When you use consistent fonts, colours and brand marks, people start to recognise your branding across all platforms. By gaining that brand recognition it enables your business to build a trusting professional relationship with its target audience.
If you invest in a professional brand designer, they will usually provide you with a set of brand guidelines. This guideline will be your go-to document when it comes to designing new products & stationery for your brand. Knowing exactly what design elements, colours or fonts to use throughout your brand will not only keep everything consistent but it will save you a lot of time.
I hope this post has helped you understand how brand identity can help your business grow and thrive. If you’re struggling to achieve a strong brand identity yourself, I am here to help you out! I’d love to help you start attracting your dream customers and grow your business.