How to Create Your Brands Colour Palette

When it comes to choosing a brand colour palette, there are a few things you need to keep in mind. First, you want to make sure that your colours are cohesive and work well together. Second, you want to choose colours that represent your brand and what it stands for. And finally, you want to make sure that your colour palette is unique and will help you stand out from the competition. With those things in mind, let’s take a look at how to choose your brand colour palette.

1. Start with a primary colour

When choosing your brand colours, you want to start with a primary colour. This is the colour that will be most associated with your brand. It should be used in your logo and on your website. It should also be used in your marketing materials.

2. Choose a secondary colour

Your secondary colour should be complementary to your primary colour. It can be used to accentuate certain elements on your website or in your marketing materials.

3. Choose an accent colour

An accent colour should be the most striking colour in your palette & should be used sparingly to add pops of colour. You would use it on your website buttons, to highlight calls to actions & creative brand elements.

4. Choose Neutral Colours

When choosing your brand colours, you should pick a dark & light neutrals as this helps create a cohesive look and provides a base for your main brand colours. Neutral colours will be used in all your written text & the light neutral will be used in the background of most your assets & website.

5. Create the colour palette

Once you have chosen your primary, secondary, accent , and neutral colours, it’s time to create a colour palette. You can do this by using tools like Adobe Color or Coolors.

6. Test your colours

Now you have created your colour palette, it’s important to test it out! You want to make sure that your colours work well together and that they represent your brand the way you want them to.

7. Implement your colours

Once you’re happy with your colour palette, it’s time to start using it in your branding. Use it in your logos, on your website, in your marketing material, and on your social media.

Need help choosing your colour palette?

By following these steps, you can create a colour palette that is perfect for your brand. But if you’re unsure about working on this process yourself, get in touch via my enquiry form and we can discuss your needs.

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